Phi Beta Sigma Fraternity, Inc., a Washington, DC based social and professional organization sought out Lewis Design Group to design the logo for its Sigma Business Network. The organization, founded in 1914, counts several prominent politicians, activists, entertainers, scientists, educators, and professional athletes among it members. The organization has three major programatic areas: Bigger and Better Business, Social Action, and Education. The goal of the Sigma Business Network, an arm of the Bigger and Better Business Program is to bring together Sigma business leaders for the purposes of networking. The logo reflects a global perspective as indicated by icons of various currencies and a standard color palette. The logo will be used on all electronic and print communications.